I'm Keren - brand strategist and identity designer, based in Waikato, New Zealand, working with founders worldwide.
I've been building strong brands since 2014. Not pretty ones. Not trendy ones. Ones that are rooted in strategy, built with intention, and designed to last.
I work with one client at a time. That's not a limitation - it's the whole point. When we work together, you get all of me. The decade of expertise, the considered eye, and a process built for busy founders living real lives.
Right now I'm slowly and intentionally coming back from maternity leave - mum of three, with a 9-month-old currently running the show. I'm selective about what I take on. Which means if we're aligned? It's going to be really good.
The new Gel Polish on the Block! Moody, sophisticated and completely essential.
Friday Gel Polish
The Soulful Magic of Brand Strategy: Infusing Your Business with Meaning
featured BLOG
Does your brand have soul?
Crafting your Brands Heart: Workbook
Zara’s work is a quiet rebellion against the cookie cutter. She thrives on the unconventional - those who dare to craft their moments their way. Every frame she shoots is intentional, filled with an emotional depth that goes beyond aesthetics. Shooting predominately on film, Zara captures a nostalgia that resonates deeply, leaving her clients with imagery that feels timeless and alive. For Lovers of raw authentic storytelling and timeless artistry.
Your ultimate guide & worksheets where you’ll explore the art and soul of crafting a brand strategy that helps you not only STAND OUT but for you to RESONATE deeply with your audience. Let’s dive deep into the exciting world of brand strategy.
[ Recent work ]
Featured project Brand Strategy + Identity - Zara Staples Photography. Zara Staples shoots for old school romantics. Film-heavy, deeply intentional, emotionally alive - her work doesn't document a day, it preserves a feeling. A photographer who shoots predominantly on film, capturing nostalgia that resonates long after the moment has passed. Every frame is considered. Nothing is accidental. A brand built for someone like Zara had to carry the same weight. Quiet. Distinctive. Impossible to imitate.
Take a backseat, relax and let me work my magic. With branding that speaks volumes, your ideal clients won't be able to look away.
Or are diving into something fun and exciting and craving a new identity that knocks socks off from the get-go?
Had it up to here with your current branding being as exciting as watching paint dry? *insert sigh*
Good. Strategic brand identities and Design for founders who want a brand that works as hard as they do - and looks damn good doing it.
Done blending in?
“I’m so glad we chose you! You’ve not only delivered but you’ve gone above and beyond what we thought we were in for. You’ve raised the bar for our businesses and for us as business owners too. Our brands now have a new position to hold, maintain and build on which is an amazing result! I feel like going through this process you not only refreshed our brand, but refreshed us as as well and reinvigorated our enthusiasm for the future of our brands.”
“I’m so glad we chose you! You’ve not only delivered but you’ve gone above and beyond what we thought we were in for. ”
Regan & Dan - Brawn Barbershop, Bravado Hair & Brewed Cafe.
“Working with Keren has been a transformative experience for our dental clinic. From the very beginning, her professionalism, creativity, and ability to truly listen set her apart. She guided us through a seamless and clear brand strategy process that helped us uncover our identity and communicate it with confidence. The final results exceeded all expectations, our brand now perfectly reflects who we are and what we stand for. We’ve received praise from patients, colleagues, and team members who noticed the difference. Not only do we feel more confident, but we’re also attracting the right patients who align with our values. We couldn’t be happier with the results!”
“Working with Keren has been a transformative experience for our dental clinic. From the very beginning, her professionalism, creativity, and ability to truly listen set her apart. ”
Silvya - Biodent Dental Clinic.
“I’m obsessed with my new branding. It encompasses everything my business stands for and reflects my personality so well which I was really hoping for. I’m already thinking about how I can work with Keren again!”
“I’m obsessed with my new branding. It encompasses everything my business stands for”
Melissa - Still Muse Photography
"Keren is the absolute best person to work with if you are a new or established brand wanting a really high vibe design that reflects your personal and business ethos. She has a fresh and cohesive approach to her work and gives every single detail and decision the time and energy it deserves. You can tell she is obsessed with what she does and it shows in the end product. She finds ways to go over and above at every design stage. You feel informed, listened to and well communicated with. The onboarding, off boarding and comms via Notion day to day is so easy. As an early stage brand, I can't wait to work with Keren again in the future. I am beyond happy with what you have created for me and have given me confidence and installed so much excitement to launch soon. Thank you so much, you superstar!"
"Keren is the absolute best person to work with if you are a new or established brand wanting a really high vibe design that reflects your personal and business ethos"
Georgia - By Georgia Lyons [ Mentor ]
"Keren nailed it! An absolute genuine dream to work with. She not only got the brief but took it somewhere I hadn't been able to visualise myself, she really elevated the entire vision and is 100% why you pay a professional to do it, the experience and style is something you can't DIY. I will be recommending and using Keren's services for years to come."
"Keren nailed it! An absolute genuine dream to work with"
Danni - The Peach Club