The Foundation

The Foundation

For the founder who wants to get it right from the beginning - or finally get it right this time.

A strategy-led brand identity built from your Brand Heart, with the thinking behind the business informing every design decision. We’ll build one considered creative direction and a complete visual identity, with streamlined brand guidelines giving you what you need to use it confidently and consistently.

Less excess. Still plenty of substance.

This is right for you if: You need a strong, considered identity and clear direction, without the deeper strategy document, larger collateral scope or extended support of The Full Edit. You’re ready to trust the process, make decisions and build from a solid foundation.

TIMELINE:
 6-8weeks*

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The Full Edit

The Full Edit

For the founder who wants the whole thing considered - strategy, identity and everything needed to take it into the world.

This is the full brand experience. We go deeper into your Brand Heart and strategy, creating a comprehensive Brand Strategy Guide that becomes the thinking behind everything that follows. From there, I build your complete visual identity, comprehensive brand guidelines and three pieces of collateral - with more space for refinement, direction and support throughout.

More depth. More application. More of the thinking done with you.

This is right for you if: You want more than a new identity. You want the full picture - a clear strategy behind the brand, a visual system built around it, and the assets and direction to carry it forward with confidence.

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TIMELINE:
 8-12weeks*

For product brands that need the outside to work just as hard as what’s inside.

Packaging design can be added to a branding project or quoted as a standalone project for established brands with a solid identity already in place. From boxes and labels to sleeves, inserts and all the little details that make the whole thing feel considered.

Need something outside the usual package? Additional collateral, brand activations and custom creative work can be quoted to suit.

Packaging + Custom Projects

Packaging + more

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Tell me what you're working on

Simple. Considered. No surprises.

How it works

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Once your deposit is paid and contract signed, we book your Discovery Session. This is where we get into it - your business, your brand heart, your audience, and the strategic foundations everything else gets built on. Clear, purposeful, no fluff.

Kickoff, Discovery & Strategy

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With strategy locked in, I build out your visual world. Moodboard, colour palette, typography - all grounded in your brand strategy and target audience. Nothing moves into design until this is signed off.

Visual Direction & Mood

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One strong, considered logo concept - not a buffet of half-baked options. We refine together based on your feedback, with mockups so you can see it living in the real world. The skill is knowing how far to push it, and when to pull back.

Identity Design & Development

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For The Full Edit - this is where your supporting assets come to life. Collateral pieces, digital assets, and brand mockups all built to the same standard as your identity. Cohesive from every angle.

Packaging, Collateral
& Final Delivery

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Your final files, brand guidelines, and everything you need to go live - packaged and handed over once your final invoice is settled. I don't ghost post-project. Support is there when you need it.

Off-boarding & File Delivery

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You've got questions. Let's sort them.

That's exactly why everything starts with strategy, not design. By the time we get to the visual work, we've built the foundations together - so the creative direction is grounded, not guesswork. One considered concept, clear direction, no overwhelming options.

I'm nervous about handing over creative control. How does it work?

Packages run on a 50/50 split. A non-refundable deposit secures your spot and locks in your project start date. The remaining 50% is due before final file delivery - no files are released until the invoice is settled.

Do you offer payment plans?

I work with a small amount of clients at a time - which means you get all of me. Not a junior, not a template. A decade of experience, a considered eye, and genuine investment in your brand. Every project is led with strategy first, so nothing is ever just decorative.

What makes working with you different?

If your current brand makes you cringe, doesn't reflect your level of expertise, or is attracting the wrong clients - you're ready. Great branding makes people trust you faster, choose you over everyone else, and pay what you're worth. When the right brand is in place, everything else gets easier. See this post for more.

How do I know if I'm ready to invest in branding?

Built for it. Fewer calls, clear direction, one stage at a time. You're never drowning in decisions or chasing your tail on feedback. The process is designed to feel easy on your end - because everything before it has been intentional and collaborative on mine.

I'm time-poor. Will this be overwhelming?

The Foundation runs 6+ weeks minimum. The Full Edit runs 8+ weeks minimum. Both timelines are flexible and designed to allow for a considered process - not a rushed one. Timeline also depends on the speed of feedback at each stage. And life you know!?

How long does it take?

Bang Bang Eats - Passion Project

Michelle Holt - Complete Brand Identity

Wild Hearts Wedding Fairs - Complete Brand Identity

Viands Bakery - Complete Brand Identity

By Georgia Lyons - Visual Identity 

Bang Bang Eats - Passion Project

Wild Hearts Wedding Fairs - Complete Brand Identity

Michelle Holt - Complete Brand Identity

Viands Bakery - Complete Brand Identity

By Georgia Lyons - Visual Identity