The Foundation

The Foundation

For the founder who wants to start right - or start over, properly this time. Built on a 60-minute strategy session, this package gives you a complete visual identity grounded in your brand heart. One considered concept. One round of refinement. Essential brand guidelines to keep everything consistent. The result: a brand that looks premium, feels like you, and is ready to use.

This is right for you if: You need a strong, elevated foundation - without the full collateral scope. You trust the process, give clear feedback, and are ready to make decisions with confidence.

TIMELINE:
 6-8 weeks*

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The Full Edit

The Full Edit

For the founder who wants everything - the strategy, the identity, and the assets to take it into the world.

This is the complete experience. A 90-minute strategy deep-dive, a full Brand Strategy Guide, up to three rounds of refinement, three collateral pieces, and comprehensive brand guidelines. More time, more depth, more of everything. The result: a brand that's built, considered, and ready to launch - nothing left to figure out.


This package is right for you if; You want to hand it all over and come back to a brand that's ready to go. You need the full picture - strategy, identity, and the assets to launch with confidence. And you never want to apologise for your brand again.

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+ image credit: Kaboompics

TIMELINE:
 8-12 weeks*

Additional collateral, packaging design, and à la carte services are available. Get in touch to discuss your specific needs and I'll come back to you with a quote.

Bespoke Custom Packages + add ons

à la carte

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Simple. Considered. No surprises.

How it works

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Once your deposit is paid and contract signed, we book your Discovery Session. This is where we get into it - your business, your brand heart, your audience, and the strategic foundations everything else gets built on. Clear, purposeful, no fluff.

Kickoff, Discovery & Strategy

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With strategy locked in, I build out your visual world. Moodboard, colour palette, typography - all grounded in your brand strategy and target audience. Nothing moves into design until this is signed off.

Visual Direction & Mood

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One strong, considered logo concept - not a buffet of half-baked options. We refine together based on your feedback, with mockups so you can see it living in the real world. The skill is knowing how far to push it, and when to pull back.

Identity Design & Development

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For The Full Edit - this is where your supporting assets come to life. Collateral pieces, digital assets, and brand mockups all built to the same standard as your identity. Cohesive from every angle.

Packaging, Collateral
& Final Delivery

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Your final files, brand guidelines, and everything you need to go live - packaged and handed over once your final invoice is settled. I don't ghost post-project. Support is there when you need it.

Off-boarding & File Delivery

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You've got questions. Let's sort them.

That's exactly why everything starts with strategy, not design. By the time we get to the visual work, we've built the foundations together - so the creative direction is grounded, not guesswork. One considered concept, clear direction, no overwhelming options.

I'm nervous about handing over creative control. How does it work?

Packages run on a 50/50 split. A non-refundable deposit secures your spot and locks in your project start date. The remaining 50% is due before final file delivery - no files are released until the invoice is settled.

Do you offer payment plans?

I work with one client at a time - which means you get all of me. Not a junior, not a template. A decade of experience, a considered eye, and genuine investment in your brand. Every project is led with strategy first, so nothing is ever just decorative.

What makes working with you different?

If your current brand makes you cringe, doesn't reflect your level of expertise, or is attracting the wrong clients - you're ready. Great branding makes people trust you faster, choose you over everyone else, and pay what you're worth. When the right brand is in place, everything else gets easier.

How do I know if I'm ready to invest in branding?

Built for it. Fewer calls, clear direction, one stage at a time. You're never drowning in decisions or chasing your tail on feedback. The process is designed to feel easy on your end - because everything before it has been intentional and collaborative on mine.

I'm time-poor. Will this be overwhelming?

The Foundation runs 8+ weeks minimum. The Full Edit runs 12+ weeks minimum. Both timelines are flexible and designed to allow for a considered process - not a rushed one. Timeline also depends on the speed of feedback at each stage.

How long does it take?

Bang Bang Eats - Passion Project

Michelle Holt - Complete Brand Identity

Wild Hearts Wedding Fairs - Complete Brand Identity

Viands Bakery - Complete Brand Identity

By Georgia Lyons - Visual Identity 

Bang Bang Eats - Passion Project

Wild Hearts Wedding Fairs - Complete Brand Identity

Michelle Holt - Complete Brand Identity

Viands Bakery - Complete Brand Identity

By Georgia Lyons - Visual Identity