Terms   &   Privacy

[ Legal ]

Print, Packaging, Signage & Production //

  • Print, packaging, signage, merchandise, and production-related services may include design and print-ready file preparation where agreed in the project scope.
  • Printing, manufacturing, installation, production, supplier management, copywriting, legal compliance, and print management are not included unless specifically stated in the proposal, invoice, or contract.
  • By Keren Elise will prepare files based on the information and specifications supplied by the Client or the Client’s chosen supplier.
  • The Client is responsible for providing all necessary content and specifications, including but not limited to product names, descriptions, ingredients, nutritional information, legal disclaimers, barcodes, product claims, measurements, dielines, quantities, material requirements, finish requirements, and any other required production details.
  • By Keren Elise is not liable for errors, omissions, or inaccuracies in content or specifications supplied by the Client.
  • The Client is responsible for ensuring all packaging, product information, ingredients, claims, disclaimers, legal requirements, industry requirements, and regulatory requirements are correct and compliant before production.
  • By Keren Elise does not provide legal, regulatory, compliance, trademark, ingredient, product claim, or manufacturing advice.
  • The Client must approve final design files before any print, production, manufacture, signage, or installation begins.
  • Any changes requested after final approval may incur additional charges.
  • Print-ready files will be supplied based on the Client’s chosen printer or supplier specifications where provided.
  • The Client is responsible for coordinating directly with their printer, manufacturer, installer, or supplier unless print management or supplier management has been specifically included in the agreed scope.
  • By Keren Elise cannot guarantee final print quality, production quality, colour accuracy, material outcome, finish, stock, installation, or manufacturing result.
  • Variations may occur due to printer calibration, screen settings, paper stock, texture, materials, finishes, lighting, supplier processes, and manufacturing methods.
  • The Client is encouraged to request physical proofs, samples, or test prints before full production.
  • By Keren Elise is not responsible for production issues, supplier errors, colour discrepancies, material issues, manufacturing delays, installation issues, incorrect specifications, or costs arising after final files have been approved and supplied.
  • Any third-party services required for print, packaging, signage, or production are the Client’s responsibility to secure and manage unless otherwise agreed in writing.
  • By Keren Elise is not liable for third-party errors, delays, costs, changes, advice, or outcomes.


Cancellations, Refunds & Termination //

  • Deposits are non-refundable unless otherwise agreed in writing.
  • If a project is cancelled after commencement, the Client is responsible for payment for all work completed, time reserved, third-party costs incurred, and any outstanding invoices up to the cancellation date.
  • No refunds are provided once design work has begun, unless otherwise required by law or agreed in writing.
  • By Keren Elise may terminate a project by providing written notice where required.
  • This may include, but is not limited to, non-payment, repeated delays, failure to provide required feedback or materials, inappropriate behaviour, major changes in scope, loss of trust, or any issue that makes the project unworkable.
  • If a project is terminated, the Client remains responsible for payment for all work completed, time reserved, third-party costs incurred, and any outstanding invoices up to the termination date.
  • By Keren Elise will provide any final artwork completed and paid for up to that point, where appropriate.


Sharing of Designs, Portfolio Use & Design Credit //

  • By Keren Elise retains the right to share completed and approved design work for portfolio, marketing, social media, case studies, award submissions, email marketing, printed material, publications, and promotional purposes.
  • If confidentiality is required before a launch, this must be requested in writing at the beginning of the project.
  • A reasonable confidentiality period may be agreed in writing.
  • By Keren Elise will not intentionally share private, sensitive, or confidential business information without permission.
  • By Keren Elise retains the right to be credited for design work created as part of a project where appropriate and customary.
  • Both parties agree to treat confidential information with reasonable care.
  • Confidential information may include private business information, strategy, unpublished designs, launch plans, financial information, customer information, supplier details, and information clearly marked or reasonably understood as confidential.
  • Confidentiality does not apply to information that is already public, independently developed, legally required to be disclosed, or shared with permission.


Copyright & Website Use //

  • All content on this website, including but not limited to text, logos, graphics, images, portfolio work, layouts, resources, downloads, and designs, is the property of By Keren Elise unless otherwise stated.
  • This content may not be copied, reproduced, distributed, adapted, republished, scraped, altered, or used without prior written permission.
  • For client work, copyright and intellectual property are governed by the terms outlined in the relevant proposal, invoice, or contract.
  • Business Names, Trademarks & Legal Checks
  • The Client is responsible for confirming the availability and legal use of their chosen business name, brand name, product name, tagline, domain name, social media handles, and any related identifiers.
  • By Keren Elise does not provide legal advice, trademark searches, business name registration, domain registration, trademark registration, or compliance advice.
  • The Client is responsible for seeking appropriate legal, regulatory, or specialist advice where required.
  • By Keren Elise is not responsible for claims, disputes, losses, or rebrand costs arising from the Client’s failure to complete proper legal checks.


Privacy //

  • To process enquiries, manage projects, provide services, process payments, send updates, and maintain business records, By Keren Elise may collect personal information such as names, email addresses, business names, websites, social media handles, phone numbers, project details, payment information, and any other information voluntarily provided.
  • Personal information will not be sold.
  • Personal information may be shared only where necessary with trusted third-party providers such as payment processors, accounting platforms, email marketing platforms, project management tools, professional advisers, suppliers involved in the project, or where required by law.
  • By Keren Elise takes reasonable steps to keep personal information safe and secure.
  • The Client may request access to or correction of their personal information by emailing hello@kerenelise.co.nz.
  • By using this website or submitting information through this website, the Client acknowledges that they are providing this information voluntarily.


Mailing List //

  • By signing up to the mailing list, the Client consents to receive occasional emails and updates from By Keren Elise.
  • These may include studio updates, availability, resources, offers, launches, behind-the-scenes updates, and marketing content.
  • The Client can unsubscribe at any time using the unsubscribe link included in each email.


Liability //

  • By Keren Elise will provide services with reasonable care, skill, and professional judgement.
  • By Keren Elise does not guarantee specific business results, income, sales, bookings, audience growth, social media performance, search rankings, customer response, manufacturer outcomes, trademark approval, third-party approval, or commercial success.
  • To the fullest extent permitted by law, By Keren Elise is not liable for indirect losses, profit loss, revenue loss, business interruption, reputational damage, production delays, supplier issues, third-party errors, launch delays, or damages resulting from the use or misuse of final assets.
  • Maximum liability will not exceed the total amount paid by the Client for the specific project or service giving rise to the claim.
  • The Client agrees to indemnify By Keren Elise from claims, damages, liabilities, costs, or expenses arising from materials, instructions, content, claims, approvals, or information supplied by the Client.
  • This includes, but is not limited to, copyright infringement, trademark infringement, product claims, legal compliance, supplied content, incorrect information, third-party rights, print specifications, or manufacturing requirements.
  • Nothing in these terms is intended to exclude, restrict, or modify any rights that cannot legally be excluded under New Zealand law.


Force Majeure //

  • By Keren Elise is not liable for delays or failure to perform where caused by events outside reasonable control.
  • This may include illness, family emergencies, natural disasters, power outages, internet outages, supplier delays, platform issues, government restrictions, accidents, strikes, or other events beyond reasonable control.
  • Where possible, By Keren Elise will communicate delays as soon as reasonably practical and work with the Client on the next available course of action.


Governing Law //

  • These terms are governed by the laws of New Zealand.
  • Any disputes will be handled in New Zealand unless otherwise agreed in writing.
General //

  • This website is operated by Keren Buchanan, trading as By Keren Elise.
  • By using this website, submitting an enquiry, approving a quote, accepting a proposal, paying an invoice, paying a deposit, booking a service, or working with By Keren Elise in any capacity, the Client agrees to the following terms.
  • These terms apply to all services provided by By Keren Elise unless otherwise agreed in writing. Where a signed proposal, invoice, project agreement, or client contract contains project-specific terms, those terms will override and take priority over these website terms.
  • By Keren Elise reserves the right to update or change these terms at any time without notice. This includes, but is not limited to, pricing, services, inclusions, processes, availability, and website content.
  • For questions or clarification, contact hello@kerenelise.co.nz.


Quotes, Pricing & Payment //

  • All quotes are valid for 30 days unless otherwise stated.
  • All prices are listed in New Zealand Dollars and exclude GST where applicable.
  • All invoices are issued and payable in New Zealand Dollars. For international clients, currency conversion will be handled by the Client’s bank, card provider, or payment platform on the day payment is made. Any foreign currency estimates are indicative only and may vary due to exchange rates, fees, or provider charges.
  • A project is not confirmed until the required deposit or first payment has been received.
  • Payment structure, deposits, instalments, due dates, and project fees will be outlined in the relevant proposal, invoice, or contract.
  • Unless otherwise stated, invoices are due within 7 days.
  • Work will not commence until the required deposit or first payment has been received.
  • By Keren Elise reserves the right to pause work, withhold final files, withhold deliverables, withhold usage rights, or cancel the project if payment is overdue.
  • Final files, final deliverables, ownership rights, and usage rights will not transfer to the Client until all outstanding invoices have been paid in full.
  • Any additional work outside the agreed scope will be quoted separately or charged at the Designer’s current hourly rate.
  • By Keren Elise reserves the right to refer unpaid invoices to a third-party collection agency where reasonable recovery efforts have been unsuccessful. Any associated recovery costs may be passed on to the Client.


Services, Scope & Timelines //

  • By Keren Elise provides brand strategy, brand identity design, logo design, custom illustration, packaging design, brand clarity sessions, creative direction, and related design services.
  • By Keren Elise does not provide legal, financial, accounting, trademark, website development, printing, manufacturing, production, or compliance services unless clearly agreed in writing.
  • Website direction, brand-led website guidance, packaging direction, print direction, or supplier guidance may be provided where relevant to a project, but implementation, production, manufacturing, website development, and supplier management are not included unless specifically stated in the proposal, invoice, or contract.
  • The project scope, deliverables, inclusions, timelines, and revision rounds will be outlined in the relevant proposal, invoice, or contract.
  • Only the items specifically listed in the agreed scope are included.
  • Additional concepts, additional revisions, extra collateral, packaging variations, file preparation, extra meetings, supplier communication, urgent work, or any work outside the agreed scope may incur additional fees.
  • Project timelines are estimated based on timely Client communication, feedback, approvals, content, payment, and any required third-party information.
  • If the Client delays feedback, approvals, content, files, communication, payment, or any required materials, the project timeline may be affected.
  • If a project is paused, delayed, or abandoned by the Client for 30 days or more, By Keren Elise reserves the right to place the project on hold, reschedule the project based on current availability, or treat the project as complete in its current stage.
  • If the Client wishes to restart the project after a significant delay, a restart fee may apply. This fee covers the time required to review the project, re-familiarise with the work, update timelines, and reallocate studio capacity.


Revisions, Feedback & Client Responsibility //

  • Included revision rounds will be outlined in the proposal or contract.
  • A revision round means one consolidated round of feedback provided at the relevant project stage.
  • Feedback must be clear, complete, and provided through the agreed communication channel, usually email or the Client’s project portal.
  • Additional changes outside the agreed scope, outside the included revision rounds, or requested after approval may be charged at the Designer’s current hourly rate or quoted separately.
  • Once a concept direction, logo direction, visual identity, design stage, file, or deliverable has been approved by the Client, any major change to the overall direction, style, concept, or structure may be considered outside the agreed scope and may incur additional charges.
  • The Client is responsible for providing accurate information, clear feedback, final content, required files, supplier specifications, and timely approvals.
  • The Client is responsible for ensuring they have permission to use any images, references, copy, brand assets, fonts, files, content, or materials supplied to By Keren Elise.
  • The Client is responsible for proofing and approving all work before final delivery, print, production, publication, or launch. This includes checking spelling, grammar, contact details, pricing, product information, legal claims, ingredients, barcodes, measurements, print specifications, supplier requirements, and compliance requirements.
  • By Keren Elise is not liable for spelling, grammatical, factual, design, production, or content errors once final artwork has been approved by the Client.


Branding Projects //

  • Branding projects may include brand strategy, logo design, brand identity design, colour palette, typography selection, brand guidelines, brand marks, supporting visual assets, and any agreed collateral.
  • All deliverables and inclusions will be clearly outlined in the relevant proposal, invoice, or contract.
  • Upon full payment, the Client receives ownership of the final approved brand assets included in the agreed scope.
  • This transfer applies only to the final approved deliverables.
  • All concepts, drafts, rejected designs, unused directions, development work, sketches, mockups, working files, strategy notes, and internal documents remain the intellectual property of By Keren Elise.
  • The Client may not use, copy, reproduce, adapt, develop, sell, share, or commercially exploit unused concepts, rejected designs, drafts, or development work without written permission.
  • By Keren Elise retains the right to reuse general design knowledge, techniques, styles, processes, and approaches developed through the project for future work.
  • Editable working files and source files are not included unless specifically stated in the proposal or contract.
  • Logo working files may be included where stated in the agreed project scope.
  • For collateral, packaging, illustration, or additional design work, editable working files may be purchased separately if available and agreed in writing.
  • Fonts may be recommended or selected as part of a branding project. The Client is responsible for purchasing, maintaining, and complying with any required font licences for use beyond the final assets provided.
  • This includes use in Canva, websites, social media templates, internal documents, packaging, advertising, presentations, or any other brand application.
  • By Keren Elise may assist in sourcing or recommending font licences, but is not responsible for copyright infringement, licensing breaches, or misuse of fonts by the Client.
  • Final logo files will be provided in the formats outlined in the proposal or contract. These may include formats suitable for digital and print use, such as .AI, .EPS, .PDF, .SVG, .PNG, or other agreed formats.
  • The Client is responsible for storing and backing up final files once delivered.
  • By Keren Elise is not responsible for long-term file storage, file retrieval, file re-supply, or technical support unless agreed in writing.


Creative Direction, Brand Clarity & Consultancy //

  • Creative direction, brand clarity sessions, audits, mentoring, strategy support, and consultancy services are advisory in nature.
  • During these services, By Keren Elise may provide creative suggestions, strategy recommendations, brand direction, visual direction, design feedback, marketing observations, content ideas, and business-related recommendations based on professional experience.
  • All ideas, recommendations, and strategies are provided for the Client’s consideration only.
  • The Client is solely responsible for deciding whether to implement any idea, recommendation, or strategy discussed during consultancy or clarity-based services.
  • By Keren Elise is not liable for the outcome, success, performance, impact, or commercial result of any idea, recommendation, strategy, direction, or decision implemented by the Client.
  • The Client remains responsible for their own business decisions, brand decisions, marketing decisions, financial decisions, legal checks, supplier choices, and implementation.
  • Any written notes, action summaries, recordings, or follow-up support included in a service will be outlined in the proposal, booking page, invoice, or contract.
  • Unless otherwise agreed in writing, consultancy and clarity-based services do not include completed design work, implementation, ongoing support, copywriting, legal advice, marketing management, website development, or production management.


*These website terms are general terms only. Project-specific terms will be outlined in your proposal or client contract.

By engaging By Keren Elise in any capacity, you agree to the following terms and conditions.

Last updated: 2 June 2026

*These website terms are general terms only. Project-specific terms will be outlined in your proposal or client contract.

By engaging By Keren Elise in any capacity, you agree to the following terms and conditions.

Last updated:  2 June 2026